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“Cougar” trend of women chasing more youthful males a misconception

LONDON (Reuters Life!) – Madonna and Demi Moore could be fuelling talk of the trend that is growing older ladies from the prowl for younger guys but a report on Wednesday stated the sensation for the “cougar” is a misconception, restricted to your realm of a-listers.

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue in the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue in the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

The study of internet dating, by the University of Wales Institute, Cardiff (UWIC), discovered both women and men continue to be instead traditional with regards to looking for their ideal partner.

Women generally look for an adult and, consequently hopefully, wealthier guy, based on the UWIC research.

Men, in the other hand, desire a young and appealing feminine, and frequently choose a much more youthful partner as they by themselves age.

The findings, posted within the journal Evolution and Human Behavior, disputes the “cougar” trend popularized in shows and films like “Cougar Town” starring Courteney Cox and “Sex therefore the City” of women aged over 40 looking for “cubs.”

Psychologist Dr Michael Dunn of UWIC’s Cardiff class of Health Sciences led the study which involved analysing age choices of 22,000 gents and ladies utilizing online dating services across 14 nations as well as 2 spiritual teams.

“A critically important consideration for advertisers on online dating services appears to end up being the chronilogical age of a possible partner,” Dunn said in a declaration.

He stated it absolutely was a commonly held presumption that with the advent of feminine independence that is financial females had been now absolve to target males of every generation, as securing monetary protection from older, wealthier men ended up http://www.sweetbrides.net/ukrainian-brides/ being no more a concern.

WOMEN NOT SEEKING “CUBS”

“The transference of feminine desire from fairly older guys to relatively more youthful males, it is often argued, is mirrored by the development of the doll kid event,” he said.

“The outcomes of our research challenges these presumptions. The outcomes revealed plainly that females across all age brackets and cultures, targeted men either their very own age or older. though there had been some social variation in extremes”

Dunn stated a pattern that is strikingly different of choices ended up being obvious in guys.

Young males, aged 20 to 25, either targeted females their age that is own or more youthful.

But as men aged, they obviously indicated a choice for females increasingly younger than on their own, with this specific pattern additionally being cross-culturally constant.

“These findings are demonstrably supportive of evolutionary concept,” Dunn included. “A wide selection of proof indicates that ladies, when it comes to a possible partner that is long-term focus significantly more than males on cues indicative of wealth and status and these logically accumulate with age.

“Males conversely concentrate more intently on real attractiveness cues and these are obviously correlated aided by the several years of optimum fertility.”

A UWIC launch added: “Madonna and Demi Moore are reported to be affecting a complete brand brand new generation of ‘cougar’ ladies who see much younger guys because their objective while looking for a long-lasting partner.

“But this concept regarding the ‘toy-boy’ occurrence is dispelled being a misconception which just exists in the wonderful world of celebrity in the place of showing true to life.”

The countries active in the study had been Australia, Brazil, Britain, Canada, Asia, Greece, Germany, Indonesia, Japan, Kenya, Mexico, Russia, Southern Africa, and Ukraine.

Reporting by Stephen Addison; Editing by Belinda Goldsmith